In recent years, natural skincare has gained massive popularity, and rightly so. Consumers are increasingly seeking plant-based, eco-conscious products that support skin health without harsh chemicals. However, just because a product is labelled “natural” doesn’t always mean it’s safe or legally compliant.

In Ireland and across the EU, strict regulations, enforced by the HPRA (Health Products Regulatory Authority) and guided by EU Regulation (EC) No. 1223/2009, are in place to ensure that skincare products are safe for use. As a consumer, understanding how to read and interpret skincare labels is essential in choosing products from trusted and compliant makers.

Here’s what to look for:

The Name and Address of the Responsible Person (RP)
Every cosmetic product sold within the EU must list the name and address of the Responsible Person, the individual or company legally accountable for the product’s compliance.

What to look for:

• A full address (not just a website or email)
• Usually located on the packaging or label
• This person or business must be based in the EU

Batch Number or Reference Code
This is crucial for traceability. If there is ever a recall or safety issue, the batch code ensures the product can be identified and tracked.

What to look for:

• A series of letters or numbers (e.g. Batch No: 3051B)
• Often printed or embossed near the base or side of the container

List of Ingredients (INCI Format)
Ingredients must be listed using their INCI names (International Nomenclature of Cosmetic Ingredients) in descending order of concentration.

What to look for:

• Latin or chemical-style names (e.g. Butyrospermum Parkii instead of Shea Butter)
• Parfum or Fragrance may be listed, along with potential allergens (e.g. Linalool, Limonene)

Tip: Don’t worry if you don’t recognise the names, look up unfamiliar ingredients if you’re unsure. Legitimate makers won’t hide anything.

Expiration Date or Period After Opening (PAO)
Products must display either a best before date (especially if shelf life is under 30 months) or a PAO symbol, an open jar icon showing how many months the product is safe after opening.

What to look for:

• Best Before + Date, or
• A jar symbol with 6M or 12M (indicating 6 or 12 months)

Net Weight or Volume of Contents
Cosmetic regulations require that the **net contents** of a product be clearly stated on the packaging. This helps consumers compare value between products and ensures transparency in what you’re paying for.

What to look for:

• Listed in grams (g) for solids or millilitres (ml) for liquids
• Clearly visible on the container or outer packaging
• Displayed with the ℮ mark when filled in accordance with EU average fill requirements

Exceptions: Products under 5g or 5ml, single-use items, or free samples are exempt from this requirement.

Usage Instructions and Warnings
All required precautions for safe use must be clearly stated, especially for essential oils or products not meant for broken skin.

What to look for:

• For external use only
• Avoid contact with eyes
• Any allergens or skin sensitivities should be highlighted

Claims That Are Honest and Substantiated
Cosmetic products are not allowed to make medical claims such as treats eczema or heals psoriasis. These would classify the product as a medicinal product, which requires HPRA licensing.

What to look for:

• Claims like soothes, hydrates, or nourishes are acceptable
• Avoid products making therapeutic or pharmaceutical claims without substantiation

Made in Compliance with EU Cosmetic Regulation
Although not always printed on labels, it’s worth checking if the maker states somewhere on the packaging or their website that their product complies with EU Cosmetic Regulation (EC) No. 1223/2009.

Final Tip: Buy from Makers Who Are Transparent
Reputable Irish skincare makers are proud to be compliant and will often highlight their safety practices, certifications, and ingredient sourcing. Don’t be afraid to ask questions or check their website for more information.

In Summary: When buying natural skincare in Ireland, check for:

• Responsible Person’s name and EU address
• INCI ingredient list
• Batch number
• Net weight or volume
• PAO or expiration date
• Clear usage instructions
• Honest, legal product claims

By knowing what to look for, you can enjoy the benefits of natural skincare with peace of mind, supporting both your skin’s health and trusted local makers, like us here at LivMeraki natural skincare, who put safety and integrity first.

Want to Learn More?
Check out our previous Blog on Dermal Limits and ingredient safety https://livmeraki.com/why-dermal-limits-matter-in-skincare-essential-oils-safety-and-regulations/ to understand how we as formulators work within regulated frameworks to protect your skin.